The design has been slightly altered to emphasize the presence of citrus flavor, which is supposed to be accompanied by a slight "lime flavor kick" distinguishing it from its 2021 predecessor.įlamin' Hot officially started rolling out in stores nationwide in early April 2022, staying for eight weeks until around the beginning of May (coinciding with the release of Circle K exclusive Purple Thunder in bottles). In late November 2021, an eBay listing surfaced for pre-release 20 oz. This rumor were reaffirmed by a Pepsi employee on the subreddit in November 2021. The post was later removed by Reddit in response to a copyright claim, presumably by PepsiCo. Sidekick bottles, slated for a release around mid-April 2022. In Mid-August 2021, a post was made on the r/mountaindew subreddit showcasing Pepsi's mid-2022 release calendar, featuring a listing for Flamin' Hot in 12 oz. The webpage was later removed from the website entirely, making the possibility of a restock uncertain. The drink officially sold out at 12:57pm EST, less than an hour after its release. The release was laden with persistent technical issues on the website, preventing many from completing their orders. The drink was released around 12pm EST on August 31st.
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The DEW Store page for Flamin' Hot was made available in advance, so users could check if the DEW Store would ship to their ZIP code. The drink would be a DEW Store exclusive, like Cake-Smash, and would release on August 31st. The drink was first officially teased by Mountain Dew on August 18th, before being officially announced on the 25th. Sidekick bottles, along with single 16 oz. The flyer posted claimed the drink would be available in 12 oz. The drink was first leaked on June 25th, 2021 by Twitter user who received it as part of PepsiCo's product testing for the flavor.
Its tagline was " DEW with a Blast of Heat and Citrus Flavor with Other Natural Flavors." History 2021 DEW Store release The flavor has often described as a spicy version of Mountain Dew or LiveWire and as having a "unique" flavor compared to other spicy PepsiCo products such as Cheetos.Ĭontrary to popular belief, Flamin' Hot is not flavored after Flamin' Hot Cheetos. Flamin' Hot was a Heat and Citrus Mountain Dew flavor that "combines the sweet, citrus flavor of Dew with the spicy, kicked up flavor of Flamin' Hot," making it a sweet-and-spicy citrus flavor.
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